Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.


Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us /

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

Sometimes business is like flying a plane

  • By Alan Knott-Craig
  • June 7, 2013

Imagine you’re flying a plane and the engine stalls.

You start slowly losing altitude, with no landing spot in sight and a mountain in the distance you know you are destined to crash. You have three options:


  • Carry on as before, break out the champagne and try enjoy the last few hours of life.
  • Eject.
  • Put the plane into a nosedive to pick-up speed, back yourself to kickstart the engines and pull up before you end up in a ball of flames and twisted metal.


No difference to a business that has stalled.

Discover more from Alan Knott-Craig

Subscribe now to keep reading and get access to the full archive.

Continue reading