Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.


Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us /

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

Say I’m sorry

  • By Alan Knott-Craig
  • March 31, 2017

Sometimes you’re going make a mistake. You’ll drop the ball. Miss a deadline. Clang a recon. Say the wrong thing.

That’s ok. Mistakes happen. What’s not ok is refusing to apologize.

The easiest way to compound a mistake is to not say, “I’m sorry”.

Pretend you did nothing wrong and carry on.

All that does is piss people off. It creates grudges. Grudges break trust.

When you break trust you slow down your business.

If you slow down, you’ll fail.

When you drop the ball all you have to do is say, “I’m sorry”.

Discover more from Alan Knott-Craig

Subscribe now to keep reading and get access to the full archive.

Continue reading