Sometimes you have an awkward message to send.

Asking for money. Or firing someone. Or hiring someone. Or a hundred asks that happen in the life of an entrepreneur.

You’ve typed, re-typed, re-typed again, but still can’t find the exact right words that guarantee a positive reaction.

A negative reaction brings consequences which are painful, so you procrastinate.

You re-type.

Sometimes you just have close your eyes, take a breath, and:

Push the send button.