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Profit is the path to making a sustainable impact

  • By Alan Knott-Craig
  • January 13, 2024

Making a difference is the way to live.

Having a purpose is the secret to happiness and satisfaction.

But what’s the point if its not sustainable?

It’s like having a teaspoon of white sugar, getting a kick, and then dipping low again.

There are lots of factors in sustainability, but the most important is profit.

Without profit, the flywheel cannot continue spinning.

With profit, everything you do can carry on.

So when you’re thinking of purpose, put profit in the middle.

Profit = sustainability.

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