It’s easy to start a business. To chase your dream. To build your product.

What’s not easy is making a profit.

Maybe you choose to just close your eyes and believe.

“It’s ok, if I pray hard enough everything will sort itself out in the end.”

Good luck with that. Prayer doesn’t produce profit.

Only a business model can produce profit.

Before jumping off the cliff, ask yourself, “How am I going to make a profit?”

If you can’t answer that question, you’re asking for trouble.