Thanks to Eric Ries’ book, The Lean Startup, the concept of “pivoting” has become fashionable.

Something to brag about.

“We pivoted our business!”

Mr Ries did not mean to encourage “pivoting” as a business strategy.

He encourages it as a survival strategy.

If you have to pivot, it means you are about to fail.

If you are about to fail, it means your initial strategy was not right.

What’s to be proud of?

Rather than start a business and rest on your “pivot” laurels, think carefully about the path you’re going down.

Pivoting is not something to be proud of.