When you have no momentum even the simplest tasks seem hopeless.
Morale is low. The future is dark.
A company with no momentum is like a train at dead stop.
It’s hard to get going.
On the other hand, if you have momentum, even a steel reinforced concrete wall can’t stop you.
Momentum starts with a small win, followed by another small win, followed by another small.
You need momentum.
Chase small wins.