Want to know what your customer wants?

Listen.

Want to know how much an investor is happy too invest?

Listen.

Want to know how to motivate your staff?

Listen.

Most of the time you’re so convinced you have the answer, you don’t listen to the other guy.

And then you’re surprised when your customer is not happy, or your investor doesn’t invest, or your staff are unmotivated.

Park your preconceived ideas.

Listen.