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Know your risks

  • By Alan Knott-Craig
  • October 9, 2016



Reckless people and cowards have one thing in common: a lack of awareness of risk.


Reckless people underestimate the downside risks, which makes them do undertake foolhardy ventures.


Their recklessness looks like bravery, but in reality its pure stupidity.


Cowards, on the other hand, overestimate the downside risks, which makes them run away from situations that should not scare them.


If you want to be an entrepreneur, work at understanding the risks. Once you know your downside, you can mitigate it.


Once you’ve taken steps to mitigate the downside, you can control your fear.


There’s nothing wrong with feeling afraid. Know your risks and you’ll be fine.


Don’t know your risks, and you’ll fail.