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Know the difference between a dip and a dead-end

  • By Alan Knott-Craig
  • March 22, 2018

Do you know the difference between a dip and a cul de sac?

Smoking is a cul de sac. That road goes nowhere.

Consulting is a cul de sac. That road goes nowhere.

One year of no sales is a dip. Once you’re through the dip, you’ll still on the right track.

When you’re feeling a bit despondent, ask yourself: do you have more assets than the same time last year? More customers? More lessons learnt?

If so, don’t panic. You’re just in a dip, keep moving.

If not, you’re in a cul de sac.

Find another road.