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Just because you can’t find your partner, doesn’t mean you must change who you are

  • By Alan Knott-Craig
  • October 28, 2017

Struggling to find a business partner?

After months and years of searching, and failure, it can be tempting to start faking it.

Pretend to be someone that aren’t in the hope of finally finding a willing partner.


Always remain true to yourself.

Go ahead and tweak what you’re offering to accommodate the market, but never change your substance.

That way lies unhappy endings.

Stick to your own true self, keep plugging away.

Eventually you’ll find your partner, or better yet, your partner will find you.

Your partner can’t find you if you’re not yourself.

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