If your customer doesn’t hear your excuse, he’ll leave you.

If your investor doesn’t get your pitch, he won’t invest in you.

If your star employee doesn’t know you’ve included him on your share option allocations, he’ll take an offer from a competitor.

If a tree falls over and there is no witness, it didn’t make a sound.

Stop saying, “But I told you!”

Start making sure your customer/investor/employee hears your message.