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How do I really pursue my dream if I am not passionate?

  • By Alan Knott-Craig
  • December 4, 2016



(Question submitted by Raymond Moyo)


Dreams are different to passions. A dream is like a vision: A picture of the future that you can’t shake from your head.

Passion is like coffee or surfing. Something you love doing every day.

It’s not impossible that you can turn a passion into a living, but it’s unlikely you’ll be able to make a lot of money doing something other people love doing.

You have to do something other people don’t love doing. The money is where there’s less competition.

To start a business, you don’t need a dream. You just need the ambition to achieve financial freedom, and the willingness to do whatever it takes to get there.

If you’re lucky enough to have a dream, to have a picture in your head that you can’t shake, then you should chase it.

But first, make money. You can’t do much unless you have money.

First, make money. Then, chase your dream.

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