It’s naive to think there is NO competition, but you must go into your business on the basis that your idea/product has a 10x advantage over the nearest rival.

But that still means you have a rival.

Which means you’re in a race.

Which means you need to win.

In business, second is nothing.

So ask yourself, “How are you going to win?”

If the answer is, “I’m going to work harder than the other guy”, stop wasting your time.

Go back to Old Mutual.

“Working harder” is not a strategy.

Just like your idea needs to be 10x unique, your strategy needs to be 10x better than the other guy.

You can’t just duke it out and hope you last longer.

That’s what dumb people do.

To win you need to be smart.

You need to win clever.

You need to tilt the odds so far in your favour that you can’t lose.

How are you going to win?