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Entrepreneurs look for a market in the gap

  • By Alan Knott-Craig
  • August 26, 2016

entrepreneur mosquito


There may be a gap in the market, but not necessarily a market in the gap.


Before you launch your startup selling toe-less socks, check that the type of people that want your genius creation (a) have money, and (b) are willing to spend it on toe-less socks.


As a rule of thumb, always chase markets with large existing profit margins. Think of profit as a blood stream, and you’re the mosquito.


Its better to be a mosquito on a thick blood stream.

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