When you’re starting a company its tempting to chase lots of customers. Grow revenues as quickly as possible, get as many people using your product as possible.

Beware. That way lies disappointment.

Its better to find one customer, and focus on 100% satisfying that customer. When your product is right, then move to the next customer. Rinse, repeat.

Its slower to grow this way, but your foundation will be solid and you’ll build loyalty. The customer likes it when you focus 100% on him, rather than constantly looking over his shoulder at other attractive potential customers.

“A bird in hand is worth two in the bush.”

Start with one customer.

Focus on building the best product for that customer.

When satisfied move to the next customer.

Eventually, quality results in quantity.