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Entrepreneurs have a plan B

  • By Alan Knott-Craig
  • January 25, 2016


Crossing out Plan A and writing Plan B on a blackboard.


Every entrepreneur has a goal in mind. A Holy Grail.


A plan A.


You must put your entire being into the achievement of that goal.


You must focus like a laser.


But, you must always have a plan B.


If you flip a coin, the result must be: Heads: you win. Tails: the other guy loses.


Always have a fall-back position.


What do you do if, heaven forbid, the coin doesn’t fall your way? What if everything doesn’t go according to plan?


Having a plan B has three benefits:


  1. Survival


Be realistic. Failure is an option. Make sure that if you fail you live to see another day.


  1. Improve plan A


Thinking through many outcomes will help you improve your plan A.


  1. Gives you confidence


Knowing that failure to achieve plan A is not fatal takes away your fear. Have a plan B and you’ll be less scared of plan A.

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