Some people preach the importance of fighting fair. Be noble. Stick to the rules.

These people are not entrepreneurs.

An entrepreneur knows there is no such thing as a fair fight. If you don’t go in with the upper hand, you will lose.

Entrepreneurs don’t fight to lose.

Entrepreneurs fight to win.

Knife fight? Take a gun.

Don’t go into battle without knowing you’re going to win.

That means learning the rules and then breaking them. It means fighting for every inch of advantage, before battle ensues.

If you go into battle on a level playing field, you’re a fool. You’re taking too much risk.

Tilt the playing field in your favour.

Just so long as you can tell your kids how you won, do whatever you have to do to win.

Dont fight fair.