Startup life can sometimes be akin to being stranded in the woods with no food.

To survive you need to eat roots.

Roots are not nice, but to survive you gotta do what you gotta do.

The trouble comes when you see a face, juicy dassie.

The excitement of eating real meat rather than roots can lead to the fear of not catching the lassie.

And the fear can be self-fulfilling.

Rather change your attitude to the roots.

Enjoy enjoying roots.

That way when you see the lassie, you’ll be cool.