Sometimes you launch a new business or product.

You believe in it to your bones.

But things don’t go as planned, and after six months you find yourself having spent R100,000 with no profit in sight.

You must now invest a further R100,000 to keep it going and have a chance of finding success.

What do you do?

Most times, abandon it.

More money in just good money after bad.

Park your ego, save yourself more losses.

Sometimes, after deep reflection & analysis, it makes sense to keep investing.

Most times not.

Don’t throw good money after bad.