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Don’t lose sight of the small things

  • By Alan Knott-Craig
  • November 19, 2016



When you’re in a startup it’s easy to pay attention to the little things. It gets harder as your company grows.


As the challenges, profits and staff increase, you can lose sight of the small things.


You can forget that it’s the little things than got you to where you are.


Greatness is the accumulation of a small stuff. Politeness. Tidy offices. Team talks. Good coffee.


Coffee is the proverbial canary in the coal mine.


When the coffee gets crappy, beware. You’re doing something wrong.


Your company has lost sight of the little things.

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