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Don’t let your competitor choose the battle field

  • By Alan Knott-Craig
  • June 6, 2017


Letting you competitor define the rules is the way to lose.


If your competitor’s strength is her balance sheet, then use non-capital-intensive strategies.


If your competitor’s strength is hardware, then differentiate using software.


If your competitor’s strength is channel sales, employ a direct sales strategy.


Do not fight on the battle field of your competitor’s choice.


Choose your own field.