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Don’t let your competitor choose the battle field

  • By Alan Knott-Craig
  • June 6, 2017

 

Letting you competitor define the rules is the way to lose.

 

If your competitor’s strength is her balance sheet, then use non-capital-intensive strategies.

 

If your competitor’s strength is hardware, then differentiate using software.

 

If your competitor’s strength is channel sales, employ a direct sales strategy.

 

Do not fight on the battle field of your competitor’s choice.

 

Choose your own field.