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Don’t get too fixated on your goal

  • By Alan Knott-Craig
  • November 11, 2016



Sometimes business is like finding love.


You have your heart set on a certain girl, and you’re doing everything to win her over.


Along the way you come across a different girl. The girl you’ve always been looking for. The girl of your dreams. She’s under your nose, but you don’t notice because you’re so fixated on the original target.


And so you miss out.


Better to stay in the moment. Pay attention to what’s going on around you. Smell the roses.


If you focus too much on the path you think you should be taking, you’ll miss the path you’re meant to be taking.