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Don’t dribble off the cliff

  • By Alan Knott-Craig
  • September 18, 2018

Every startup has a cliff.

A cash flow cliff.

A point at which you run out of cash.

The temptation is to slow down before you reach the cliff.

To try extend your startup’s life for a bit longer.

Don’t do that.

Slowing down ensures failure.

Put aside your fear and give 100% until the very end.

Don’t dribble over the cliff.