In business there are many instances where you must choose between the “safe” option and the “best” option.

The safe option entails managing downside, no one gets fired.

The best option entails innovating, taking risks, moving the business forward.

If you build a culture of always taking the safe option, don’t be surprised if your company eventually comes to a grinding halt.

“Safe” doesn’t take you forward.

Rather build a culture that doesn’t penalise for mistakes, but rather encourages staff to always choose the “best” option.

If you’re too careful, you could hurt yourself.