In a sales pitch, sometimes there is a pause on the conversation where the dreaded specter of awkwardness rears its head.

A pregnant pause that threatens to give birth to great embarrassment.

Don’t be afraid.

Silence is your friend.

The more awkward, the better.

Resist the urge to break it. Don’t spoil it.

Use it as an opportunity to gather your thoughts.

To breathe deeply and stay calm.

Let the other person succumb to the internal pressure to break the silence.

Being comfortable in silence is a sign of confidence.

Don’t be afraid of the awkward silence