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Commit or die unhappy

  • By Alan Knott-Craig
  • July 30, 2017

At some point in your entrepreneurial life, you will find yourself in a dilemma.

You will have a number of options, all attractive, and you won’t want to pick one.

Your heart will be confused.

Your brain will not make matters easier. Any rational person would agree with the strategy of “optionality”.

Optionality is great in principle, but can be taken too far: (

Success is not about having options. It’s about having focus.

The only path to focus is to commit to one thing.

Pick the thing that will make you happy. Follow your heart.

Don’t think about where you’ll be 20 years from now. Think about now. Think about what will make you happy today.

If you want to find success, you need to start committing.

Make a choice.

Know that not making a choice is also a choice.

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