Business is like pizza.

There is no such thing as a good pizza without cheese.

Be cheesy in your startup. Ignore the cool kids and try out all the things you always wanted to do but felt a little embarrassed about.

Some of it will work, some of it won’t, all of it will make your business interesting.

You’ll attract people that like cheese. You’ll repel people that are too cool for school.

Cheese is good for your business.