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Beware the “Something for everyone” strategy

  • By Alan Knott-Craig
  • February 2, 2024

Start-ups don’t have the resources to be everything to everyone.

You have to focus on one product for one customer segment.

Once you have product-market fit, you scale within that segment.

It’s easy to say, “Our target market is everyone”.

It’s also easy to fail.

Rather pick one niche and be laser-focused.

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