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Beware the “Consensus” strategy

  • By Alan Knott-Craig
  • December 18, 2024

Asking everyone their opinion is not strategy.

Voting on the best path forward is not strategy.

Looking to see what your competitors are doing is not strategy.

Strategy is seeing a playing field that no one else can see.

As the leader, you have to translate that vision into a game plan that your team understand and can execute.

But don’t confuse consensus with strategy.

Consensus is what managers do.

Leaders make the strategy.

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