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Be who are you

  • By Alan Knott-Craig
  • September 2, 2024

If you pretend to be someone you’re not, you’ll end up in business with people that are not like you.

And when you hit a speed bump, things will go awry.

The only way to minimise noise in entrepreneurial life is to partner with people that resonate with you.

You can only do that if you’re truly yourself, even if that means a potential investor walks away.

Be who you are.

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