Startup life can be stressful.

Cash flow crises. HR crises. Sales crises.

There are seldom days with no emergency.

You have a choice: Look like a panic-ball. Or be cool as a cucumber.

Go with the latter.

The more intense things get, the more things go wrong, the cooler you get.

People are watching. If you panic, they will too.

Be cool. As a cucumber.