(Repeated from a presentation by Professor Cesar Hidalgo of MIT Media Labs)

The apple of Adam & Eve fame was first in the world and then in our heads.

The Apple of Jobs was first in his head and then in the world.

Apple is human imagination manifested in the real world.

Everything that is man-made is actually a fiction, and almost everything we use every single minute of every day is man-made.

In that way our world is more fiction that non-fiction.