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Africa mental models: Privacy is not a big deal

  • By Alan Knott-Craig
  • March 24, 2018


In a previous post I explained the importance of understanding the latticework, or mental model, for the industry you’re entering, before you enter it.

For Africa, an important mental model is that privacy is not important.

In the Western media, privacy seems to be a big deal.

In Africa, it’s not. In fact, most people in Africa are desperate for attention.

To NOT be anonymous.

Most people want the opposite of privacy. Folks want fame!

People living in marginalized communities are yearning for attention. “Look at me!”

Africans want to be heard. Privacy is not a big deal.

When building products for African consumers, don’t worry about privacy.

In fact, rather think how you can shine a light on folks.