- Hire staff
- Lose focus
- Move slowly
- Over promise
- Have meetings
- Outsource sales
- Drive a fancy car
- Follow the crowd
- Rent fancy offices
- Chase vanity metrics
- Spend too much money
- Think your idea is original
- Choose the wrong partners
- Establish board committees
- Invest without a business plan
- Have less than six month’s cash runway
- Compete with a network effects business like Facebook