Business can be dirty. Your competitors can be underhand. People may badmouth you.

When you’re in the trenches, fighting it out, it can be tempting to fight dirty too. Fight fire with fire.

The easiest thing to do is to discredit your enemies. Attack their character. Spread rumours about their corruption. Villify them.

That’s not the right thing to do. Play the ball, not the man. Don’t sink to their level.

Rely on facts to win your fights. “Facts are facts and facts and stubborn”.

Put your energy into communicating your story. Let the facts speak for themselves. Forget about the flaws of the other guy.

You don’t need to be the snitch. Making money is hard enough.

Focus on your business. Your actions will speak louder than other’s words.