Whenever you are rejected, there’s always a post-mortem.

Why did she say no? Why did he turn down the deal? Why did they go with someone else?

Seldom do you ask the question when you have success. 

Why did she decide to join you? Why did he say yes to the deal? Why did they go with you rather than someone else?

It’s an important question to ask. 

Otherwise you might just miss what your secret sauce is.

Why do people say yes?