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What’s more important to you? You? Or your business?

  • By Alan Knott-Craig
  • July 21, 2018


At some point in your business you’ll be confronted with the conundrum of choosing what’s best for you, versus what’s best for the business.


For example, a major customer accuses you of being disrespectful. It’s unfair and untrue.


You must choose: Apologise and keep the customer? Or stick to your guns, and lose the customer?


The former is good for the business. The latter is good for you.


Can you put your business ahead of you?


If yes, you’ll win. If no, you won’t.

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