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Transparency can be a USP

  • By Alan Knott-Craig
  • April 17, 2022

Be transparent with your customers.

Be open, make it simple.

Obvious advice but rare in some industries.

Like banking.

The exceptions are the likes of Investec and Capitec.

They get customers by simply applying the concept of transparency.

No tricks, no opaque fee structures.

Just that can be a USP.