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The three-word summary

  • By Alan Knott-Craig
  • April 13, 2023

When explaining your product idea, it’s easy to write a page.

Harder to write a paragraph.

Even harder to write one sentence.

But you haven’t cracked it until you simplified it to three words.

It can take years and many dead-ends, but in the end, it’s all about being able to explain it in three words.

If you can’t, not only will others not understand it, neither do you.