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The best defence is to play dead

  • By Alan Knott-Craig
  • February 3, 2023

You’ll encounter enemies along the way.

Critics and competitors.

They’ll attack you, throw insults and legal letters and advertising campaigns.

Most times, the best defence is to play dead.

Responding simply feeds the fire, and worse: distracts you from your mission.

Occasionally you have to fight back.

But 9 times out of 10, the best defence is to play dead.