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Sometimes you just gotta fake it

  • By Alan Knott-Craig
  • November 1, 2023

Most times, you mustn’t lie or exaggerate, or pretend.

You need people to trust you, and you need help

If you under-deliver, they won’t trust you.

If you don’t ask for help, no one will offer.

But sometimes, just sometimes, the life of an entrepreneur entails less than 100% transparency.

People want to see strength & confidence & certainty in you.

Regardless of your inner mental state or bank balance, you have to look the part.

Sometimes you just gotta fake it.