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Option 3

  • By Alan Knott-Craig
  • November 7, 2021

Most times in business you’re presented with binary choices.

Option 1 or Option 2.

You weigh them up and then you go with the best one (or the least bad one).

But sometimes the genius is not in the choosing.

It’s in imagining another option.

An option that navigates the unpleasant choices and reaches a conclusion that works for everyone.

Option 3.