So you’ve just launched an app or a web service.

Of course, you need to start generating revenue asap.

But before that, you must make sure your product works properly.

You need to give your customers time to use it and give feedback.

During that time you may as well maximize user take-up.

The best way to maximize users is to make it FREE.

Make your product free. Maximize usage. Maximize feedback.

Fix your product.

When your product works properly, then figure out how to charge for it.

Until then, make it FREE.