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Keep non-believers close

  • By Alan Knott-Craig
  • February 16, 2019

When you’re out there selling the dream, you’ll find believers and non-believers.

Believers are awesome. They validate you and encourage you.

But they’re not very useful.

The non-believers are the useful ones.

Non-believers help you understand your challenges.

Non-believers help you overcome naysayers.

You can learn more from non-believers.

Keep non-believers close.

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