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Is your startup a caterpillar or a pig?

  • By Alan Knott-Craig
  • February 12, 2023

Both caterpillars and pigs are ugly.

If you wait long enough, a caterpillar will turn into a butterfly.

No matter how long you wait, a pig will always be a pig.

Hopefully your startup is a caterpillar. It’s not pretty.

It’s your job to put lipstick on the caterpillar so that investors, staff, customers are attracted.

Then you need to transform the caterpillar into a butterfly that doesn’t need any lipstick.

If your startup is a pig, don’t bother with lipstick. And don’t bother transforming.

A pig is a pig.

Rather move on.