What you present to the outside world must be what is on the inside.

If you are a low-cost retailer you must have frugal offices.

If you are Apple, you must excellent packaging.

If you are greedy on the inside, you can’t put on a face of generosity.

If you don’t care for staff, you can’t pretend to be a caring boss.

Whatever is on the inside, must be the same on the outside.

Otherwise, you’ll end up with people that are with you for the wrong reasons.

And you’ll fail.