Contact Us

Give us a call or drop by anytime, we endeavor to answer all inquiries within 24 hours.

map

Find us

PO Box 16122 Collins Street West Victoria, Australia

Email us

info@domain.com / example@domain.com

Phone support

Phone: + (066) 0760 0260 / + (057) 0760 0560

In a crisis, communication is everything

  • By Alan Knott-Craig
  • July 2, 2017

 

When your startup is in a crisis, communication can be the difference between life and death.

When things get tough, your staff will panic.

Rumors will fly.

Trouble-makers will make trouble.

Your external threats will be compounded by internal threats, lowering your odds of survival.

Eliminate internal headwinds by minimizing internal uncertainty.

Communicate. Tell people what’s going on.

Even if nothing has changed, tell everyone nothing has changed.

Every single day.

Don’t allow for a gap for misinformation to creep into and sow the seeds of panic.

In a crisis, communication is everything.