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Hold, hold, hold… now!

  • By Alan Knott-Craig
  • May 3, 2022

Whether you’re raising money, or quitting a job, or trying to close a sale, it’s always the same process.

Prepare, get ready, lower odds of failure.


But eventually you have to pull the trigger. Close the deadline, call the boss, ask the customer straight.

You can’t wait for ever.

You need to keep moving.

Hold, hold, hold… now!