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Go alone

  • By Alan Knott-Craig
  • May 14, 2021

The crowd wants you to be like the crowd.

People are suspicious of outliers.

That’s probably a good instinct for zebra and impala.

Not so for entrepreneurs.

You can’t win by being like everyone else. Too much competition.

And if you lose, there’s no crowd to console you.

You’re on your own.

Rather do things your way. Ignore the crowd.

Go alone.